Karimi & Associates Law Firm represents, according to The Fashion Law:
Sony Music Entertainment has taken legal action against cosmetics brand OFRA for allegedly using its music in Instagram and TikTok ads without permission. According to the lawsuit filed by Sony Music, OFRA has become one of the most successful beauty brands on social media, amassing over 1.7 million followers on Instagram alone, through its use of social media.
However, Sony Music claims that OFRA’s success has been driven by repeated copyright infringement of the sound recordings and musical compositions owned by various content owners, including hundreds of Sony Music’s sound recordings. The lawsuit alleges that OFRA Cosmetics’ social media pages are populated with videos showcasing the company’s products, which allegedly contain unlicensed music. The suit claims that OFRA Cosmetics has exploited a huge number of sound recordings owned by Sony Music, as well as sound recordings and/or musical compositions owned by other record labels and music publishers.
This isn’t the first time Sony Music has filed a copyright infringement lawsuit against a consumer brand for its music in social media posts. Sony Music has taken legal action against various companies in the past for similar reasons. The music industry has been struggling with copyright infringement issues for years, with social media platforms like Instagram and TikTok making it easier for users to share content without permission.
Copyright infringement can be a serious issue, and it’s important for companies to respect intellectual property rights. This lawsuit is a reminder that using copyrighted material without permission can result in legal action. Sony Music is seeking damages from OFRA for its alleged copyright infringement, and the outcome of this case could have implications for other brands that use music in their social media marketing. It is crucial for companies to obtain proper licenses and permissions before using copyrighted material in their marketing campaigns.